THE WORLD IN MINIATURE

2004-2025
Twenty One Charming Years

Charmarama Charms, founded in Sydney Australia in 2004, currently based in and operating from the UK, is home to a wide and varied inventory of high quality, unusual sterling silver charms for charm bracelets and pendants for necklaces, both new and pre-loved. A celebration of the miniature and a veritable treasure trove of trinkets, our passion will be be apparent as you explore our online charm shop. We hope that we will inspire a similar appreciation in those not already collectors of these captivating little curios.
 You may have shopped with us in the early years, when we were known as Amanda Jo Jewellery and, later, Silver Star Charms. With many years' experience researching and retailing, we have acquired a broad knowledge of contemporary, vintage and antique charms and we would be delighted to help you source an unusual charm, should we not have it in our collection.

SHOP CHARMS

Important Information

Due to the tariffs imposed by the United States government as of 29 August 2025, we have been forced to suspend shipping to the US. This was a very difficult decision to have to make, and we deeply value our US customers. We will resume shipping as soon as it becomes viable to do so. In the meantime, customers in the US who are able to arrange their own shipping may contact us to discuss placing an order.

NEW ARRIVALS

  • SHIPPING

    We dispatch from Monday to Friday from our studio in Wiltshire UK. International flat rate shipping is available to most countries.

    MORE INFORMATION 

  • PRE-LOVED CHARMS

    For the aficionado, we have a diverse range of antique and vintage, rare and collectable charms, some by sought after makers.

    GO TREASURE HUNTING 

  • FEATURED COLLECTION

    Our range of sterling silver bird charms include much loved species and rare birds from around the world. Perfect for building a bird charm bracelet.

    GO BIRDWATCHING 

Want to add our traditional charms to your Pandora bracelet?

Here is our solution! A sterling silver charm hanger which slides onto most bead-style charm bracelets, with a ring from which to hang a traditional charm. Genius!

Buy Charm Links

Charms by Maker

Charms by Colour

Charm Blog

From the history of charms to articles about featured makers, here you will find a wealth of information about charms, plus latest news.

EXPLORE