About Us

Charmarama is the manifestation of the founder's lifelong passion for these tiny treasures and her desire to provide a dedicated platform on which to celebrate them. Whether you are a fellow aficionado/collector or are simply in search of a unique gift to memorialise a landmark event or accomplishment, we hope that our range of over a thousand charms will contain something perfectly fitting.

Established in 2004, our website is a permanent festival of the miniature and a veritable treasure trove of trinkets. Our passion should be apparent as you explore the site and we wish to instill a similar appreciation in those not already familiar with these captivating little curios.

If your mission is to buy high quality sterling silver and gold charms online, then you've come to the right place.

We are a small team dedicated to offering outstanding customer service and we will be delighted to hear from you should you require any guidance or information or wish to provide us with some welcome feedback.

Our manifesto
THE REAL THING... By purchasing from Charmarama you can guarantee that you will receive the real thing, rather than an unauthorised, poor quality copy – we choose only to work with a handful of charm makers with whom we have long, trusted relationships – our charms come directly from these designer/makers. By purchasing this way you are also helping to eliminate illegal copying of charms, thus supporting craftspeople who create wonderful and interesting, high quality charms.

© Copyright 2004-2024 charmarama.com